Category: Blog

Good Work Relationships are Another Competitive Advantage

Good Work Relationships are Another Competitive Advantage

Posted on by amanda

If there’s one thing I have to reflect on lately about business it’s the people and the work relationships that we have, both with ourselves and with each other. Often our success or our failure in a situation at work and in life has to do with our own confidence, competency, and our ability to judge with a clear head and avoid self-sabotage. In addition, it’s always essential to reconcile differences of opinion with our team members.

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The Art of Survival as a Futuristic Startup Leader

The Art of Survival as a Futuristic Startup Leader

Posted on by amanda

If you’re feeling overwhelmed, facing stressful situations daily and rarely feeling like you’re winning, even though others think you’re a success — you’re not alone. There’s a big community of founders and leaders of startups who have either gone through it, can offer advice or commiserate with you. Many of them were at the 7th annual startup festival in Montreal this past week, and they had lots to say. Speaking with many of them validated my own ideas and experiences and others that I’ve heard about within the industry. One needs to be strong to thrive while building a rapidly evolving startup. It’s difficult, but building habits to restore and connect with others can help. Continue reading “The Art of Survival as a Futuristic Startup Leader” →

Luck Surrounds Participants at Canada’s Seventh Startupfest

Luck Surrounds Participants at Canada’s Seventh Startupfest

Posted on by amanda

In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh year, the theme was luck, and I left the event feeling grateful and happy to know more about the wonderful Canadian tech community that supports entrepreneurs and startup founders nationally. Continue reading “Luck Surrounds Participants at Canada’s Seventh Startupfest” →

Why Banks and Telecoms Need to Embrace Innovative Identity Technologies

Why Banks and Telecoms Need to Embrace Innovative Identity Technologies

Posted on by amanda

Emergent trends in biometric data, persistent identity, blockchain technology, and security, have banks and telecom companies on their toes when it comes to effectively using identity validation while being mindful of customers’ needs. In a panel discussion at Mobile World Congress in Barcelona last week, leaders and advocates for new identity technologies discussed the implications for the financial services and telecom industries.

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Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain

Integrating Your Brand’s Omnichannel Strategy With Your Digital Supply Chain

Posted on by amanda
As a forward-looking brand strategist, whether you’re in automotive, beauty, fast-fashion, or any other number of categories, you need to live up to your customer’s expectations. Their expectations are in the physical realm, online in digital, and during all touchpoints of their experience with your product or service. In order to do this effectively, brands today need to fully integrate their omnichannel strategies with their end-to-end digital supply chain. Below are some critical considerations and key recommendations on how to get ahead.
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8 Ways to Create Opportunities for Women in Tech

8 Ways to Create Opportunities for Women in Tech

Posted on by amanda

There are many creative approaches that individuals and groups are trying out as they aim to foster more diversity in their workplaces. We can all learn through hearing about each others’ experiences and iterating on our tactics. Last month I was part of a group of women sharing insights at the Roundtable for Women in STEAM at Collision. I think many of you will find the conversations we had inspiring and reflect on the opportunities available within your own enterprises. If you try something that was suggested or you found this article helpful, let us know!

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Not waiting on the world to change: #SocialGood at Web Summit Conference

Not waiting on the world to change: #SocialGood at Web Summit Conference

Posted on by amanda

Amidst the many informative talks, startup demos, and networking events at this year’s Web Summit, we had a chance to learn about some inspiring projects focused on engaging people to improve society in the domains of education, healthcare, civics or environment. It’s arguably one of the most exciting times to work in software when our prefered modern web and mobile technologies are being put to such excellent use, one app at a time.

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DOC’s Master Class with Steve James

DOC’s Master Class with Steve James

Posted on by amanda

Indiegogo partnered with the Documentary Organization of Canada, to bring the renowned documentary filmmaker, Steve James to Toronto for an inspiring talk.  There were many helpful tips for filmmakers coming out during the Q&A with James and many poignant moments seen in the film.  Read my blog post with the insights on the Indiegogo blog.

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Digital Marketing & Publicity for ScopifyROM

Digital Marketing & Publicity for ScopifyROM

Posted on by amanda

In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM” →