Earlier this year, the Deloitte Millennial Survey for 2018 came out and explored the views of 10,455 millennials and 1,844 Gen Z respondents around the globe within the context of a fragmenting social and political environment and some pretty significant changes driven by new technologies under the umbrella of ‘the Fourth Industrial Revolution’ or Industry 4.0. Continue reading “One theory about why more Millennials are finding career fulfillment at tech startups”
Category: Work
Career Update: I’m Joining Nrwl as VP of Marketing
Earlier today, I posted a blog on medium about my new role as VP of Marketing at Nrwl.io, in which I spoke about my mission and vision for the company. Continue reading “Career Update: I’m Joining Nrwl as VP of Marketing”
Good Work Relationships are Another Competitive Advantage
If there’s one thing I have to reflect on lately about business it’s the people and the work relationships that we have, both with ourselves and with each other. Often our success or our failure in a situation at work and in life has to do with our own confidence, competency, and our ability to judge with a clear head and avoid self-sabotage. In addition, it’s always essential to reconcile differences of opinion with our team members.
Continue reading “Good Work Relationships are Another Competitive Advantage”
The Art of Survival as a Futuristic Startup Leader
If you’re feeling overwhelmed, facing stressful situations daily and rarely feeling like you’re winning, even though others think you’re a success — you’re not alone. There’s a big community of founders and leaders of startups who have either gone through it, can offer advice or commiserate with you. Many of them were at the 7th annual startup festival in Montreal this past week, and they had lots to say. Speaking with many of them validated my own ideas and experiences and others that I’ve heard about within the industry. One needs to be strong to thrive while building a rapidly evolving startup. It’s difficult, but building habits to restore and connect with others can help. Continue reading “The Art of Survival as a Futuristic Startup Leader”
Luck Surrounds Participants at Canada’s Seventh Startupfest
In my last role as a Marketing Director on the executive team at a rapidly growing startup (from 7 to 150 people) over the last few years, I had some fantastic opportunities to attend tech and developer conferences all over the world, but this year’s Startupfest in Montreal was truly unique. Having just wrapped up its seventh year, the theme was luck, and I left the event feeling grateful and happy to know more about the wonderful Canadian tech community that supports entrepreneurs and startup founders nationally. Continue reading “Luck Surrounds Participants at Canada’s Seventh Startupfest”
DOC’s Master Class with Steve James
Indiegogo partnered with the Documentary Organization of Canada, to bring the renowned documentary filmmaker, Steve James to Toronto for an inspiring talk. There were many helpful tips for filmmakers coming out during the Q&A with James and many poignant moments seen in the film. Read my blog post with the insights on the Indiegogo blog.
Digital Marketing & Publicity for ScopifyROM
In the fall of 2013 I worked on a user-acquisition strategy, digital marketing and publicity for a new mobile app produced by Kensington for use at the Royal Ontario Museum. The new mobile app is called ScopifyROM, and it allows museum visitors to explore objects in ways never possible before with a smart phone. Now the ROM’s visitors can ‘scopify’ objects behind a glass case and use an Android or iphone to see what it would look like if it was magnified, x-rayed, or animated. As a basic form of simulated reality (although not true augmented reality), app users can perform curatorial investigations and scan QR codes throughout the museum in order to unlock app features. There is also a subtle layer of gamification in the app, whereby after ‘scopifying’ 5 objects, users unlock extra games. Continue reading “Digital Marketing & Publicity for ScopifyROM”
Social Media for Electric Island TO
Electric Island is a day-long music festival, with electronic DJs performing on Toronto’s Center Island. Thousands of music fans descend upon the island on the day of the event, to enjoy good music, friends and the visual show. Continue reading “Social Media for Electric Island TO”
Social Media for Museum Secrets
Museum Secrets is an award-winning cross-platform series comprised of a TV show, a webseries and an interactive site. For the promo video below I assisted in writing the script, sourcing visual material and providing stats for inclusion. You can read more about my work on social media for the series below the video. Continue reading “Social Media for Museum Secrets”
The Future of Film & TV Promotion: #SMWTV
As part of Social Media Week in Toronto in September 2013, I organized an independent panel discussion & after-party to explore the film and TV industry and how social media can work for those domains. Continue reading “The Future of Film & TV Promotion: #SMWTV”