On a mild Saturday afternoon in March at Dundas Square, twenty-two year old, Kevin Bracken, the organizer of the large outdoor pillow fight which is to take place, waits calmly. Within a number of minutes, there are a few more people gathering. The pillow fight is set to start at 3pm, and so far only twenty of the more than 2700 facebook event ‘Yes’ RSVPs are there. Kevin says unapologetically, “I think everyone had a late night last night. We try and make our events late so that people have time to go out to a party the night before and sleep in.” But he adds, “We want to be conscious of our communities. We don’t want to scare kids and parents away.” So, he said, they do their events before the sun goes down.